Branding & Identity

Insurance Technologies

Hexure formerly known as Insurance Technologies

Full design stack brand refresh including website design and development with Pardot/Salesforce integration, updated logo, brand guidelines, supporting corporate, training, marketing and sales assets were completed. The FireLight and ForeSight product logos were also updated to compliment the new Insurance Technologies corporate brand refresh.

SEO Optimization: garnered search results for term 'Insurance Technologies' as there were multiple companies named Insurance Technologies which used their business name (,Corp, etc) instead of general term. Secured first page for industry/product specific search terms like Life Insurance Illustration Software, etc.

Click on any of the following to view the respective portfolio piece.


Over 30 years of experience bringing ideas to life through well crafted design, implementation and business practices. Whether augmenting or leading teams to support marketing, sales, product or business objectives, focus on the customer experience are at the forefront of my design process. My diverse and broad range of skillsets and experience allow me to better oversee brand consistency across all touchpoints. Whether you need a new website, a new brand, an uplift of your current web presence, digital or print ads, presentations, illustrations, or an interactive piece, I have the skills and experience to craft a solution.